National Geographic has partnered with CORAL Reef Alliance, USAID, and the IADB to launch the Go Blue Bay Islands, National Geographic, Destination MapGuide – a travel guide that focuses on two initial destinations selected within the Bay Islands - Roatan and Utila.
It highlights those SME’s that have shown the willingness to improve their ecological impact. The program provides these establishments with additional online exposure through this powerful marketing tool that is associated with an internationally recognized and well-trusted brand, such as National Geographic.
In exchange for this valuable promotional support, participating businesses receive training on relevant environmental and social issues. In addition, the program encourages these service providers to adopt specific measures and recommendations that will improve their levels of sustainability in their daily operations and thus improve the environmental, social, and economic conditions in their communities.
When visiting Roatan & Utila, be a more sustainable traveler, look out for the Go Blue Bay Islands' sticker and support these establishments!